Identitätspositionierungen der DAX-30-Unternehmen: Die sprachliche Konstruktion von Selbstbildern
Simone BurelGAL-Nachwuchspreis Berufl. Komm. 2017
Companies trade not only in raw materials and services but also systematically create factual, non-physical realities, such as identity, as part of their object worlds. To understand the linguistic quest for self-image and corporate identity, this study analyzes symbolic systems in companies’ representational texts, including slogans and mission statements.
Kategoriler:
Yıl:
2015
Yayımcı:
De Gruyter
Dil:
german
Sayfalar:
568
ISBN 10:
3110432870
ISBN 13:
9783110432879
Seriler:
Sprache und Wissen (SuW); 21
Dosya:
PDF, 6.82 MB
IPFS:
,
german, 2015
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